DATA PROTECTION

Notes on data protection

Data protection is particularly important to our company. In the following, we provide information about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior. We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress.

 

1 Responsible party for data processing

Responsible party pursuant to Art. 4 (7) EU General Data Protection Regulation (GDPR) is

ALLPLAN GmbH	and	Design Data Corp. d/b/a ALLPLAN
Konrad-Zuse-Platz 1		8333 Glynoaks Drive, Suite 200
81829 Munich		Lincoln, Nebraska 68516
Germany		USA
E-Mail: info[at]allplan.com		E-mail: info.us[at]allplan.com
(see our legal notice).

In the conduct of business, it is essential that data is also regularly exchanged between ALLPLAN's subsidiaries and business operations in order to promote intra-group cooperation and use resources effectively. For this reason, central processes are not limited to the area of a single group company, but also extend to other group companies and benefit from the processes established and resources available there. The ALLPLAN companies therefore cooperate in many areas and act in the data protection sense as so-called jointly responsible parties for this website as indicated above.

Information on the essential content of the contract due to joint responsibility:

In order to ensure the security of processing and the effective assertion of your rights, and against the above background, the member companies have concluded a contract as joint controllers within the meaning of Art. 26 in conjunction with Art. 4 No. 7 DSGVO. This contract regulates the following points in particular:

• Subject matter, purpose, means and scope as well as the competences and responsibilities regarding data processing.
• Information of the data subjects
• Fulfillment of the other rights of the data subjects
• Security of the processing
• Involvement of data processors
• Procedure in the event of data protection violations
• Other joint and mutual obligations
• Cooperation with supervisory authorities
• Liability

 

2 Contact options for the data protection officer

You can contact our data protection officer at dataprotectionofficer@allplan.com or at our postal address with the addition "the data protection officer".

 

3 Legal basis of our data processing

The processing of personal data can be based on various legal bases. If we need your data to fulfill a contract with you or to answer your inquiries regarding a contract, the legal basis for this data processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

If we obtain your consent for certain data processing, the legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR. We carry out some data processing on the basis of our legitimate interest, whereby a balance is always struck between your interests worthy of protection and our legitimate interests. The legal basis for this is Art. 6 para. lit. f GDPR. Insofar as the processing is necessary to fulfill a legal obligation to which we are subject, the legal basis is Art. 6 para. 1 sentence 1 lit. c GDPR.

Below we explain how we process personal data via our website.

Legal basis of our data storage according to the TDDDG:

According to Section 25 TDDDG, the storage of information in the end user's terminal equipment or access to information that is already stored in the terminal equipment is only permitted if the end user has consented on the basis of clear and comprehensive information, i.e. has agreed to the data processing.

For the storage of information on your device or access to information that is already stored on your device, we therefore obtain your consent in accordance with Section 25 (1) of the German Data Protection Act (TDDDG) and consequently also process purely technical data only after obtaining your consent.

When providing you with information and obtaining your consent, we comply with the provisions of the TDDDG and the design requirements of the GDPR.

According to Section 25 (2) TDDDG, consent is not required in exceptional cases,

• if the sole purpose of storing information in the end-user's terminal equipment or the sole purpose of accessing information already stored in the end-user's terminal equipment is to carry out the transmission of a communication over a public telecommunications network, or
• if the storage of information in the end user's terminal equipment or access to information already stored in the end user's terminal equipment is absolutely necessary for the provider of a telemedia service to provide a telemedia service expressly requested by the user.

 

4 Collection of personal data when visiting our website

If you use the website for information purposes only, i.e. if you do not register or otherwise provide us with information (e.g. via a contact form), we collect the following technical information (log file data):

Data	Purpose of the processing	Storage duration
Operating system used	Evaluation by device to ensure optimized display of the website	The data is generally deleted from log files after 30 days for the purpose of operating the website and to protect against misuse in accordance with our security regulations.
Information about the browser type and version used	Evaluation of the browsers used in order to optimize our websites for this purpose
Internet service provider of the user	Evaluation of Internet service providers
IP address	Display of the website on the respective device
Date and time of the call	Ensuring the proper operation of the website.
Manufacturer and type designation of the smartphone, tablet or other end device, if applicable	Evaluation of device manufacturers and types of mobile devices for statistical purposes
Name of the page accessed	Ensuring the proper operation of the website
Referrer URL (origin URL from which you came to the website)	Ensuring the proper operation of the website

The collection of this data is technically necessary in order to display our website to you and to ensure stability and security. We (and our hosting service providers) are regularly unaware of who is behind an IP address. We do not merge the data listed above with other data.

The legal basis is the legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, as well as § 25 para. 2 no. 2 TDDDG. As part of the balancing of interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, we have considered and weighed up our interest in the provision and your interest in the processing of your personal data in accordance with data protection regulations. Since the following data is technically necessary for the provision of our service in order to be able to offer you our website and also to ensure stability and security, in particular to offer protection against misuse, we have come to the conclusion that this data - with a state-of-the-art guarantee of data security - must be processed, taking due account of your interest in data protection-compliant processing. If the processing is based on another legal basis (e.g. consent pursuant to Art. 6 para. 1, sentence 1 lit. a GDPR, Section 25 para. 1 TDDDG), this will be indicated accordingly.

 

5 Cookies

Our website uses cookies. Cookies are files that are stored on your computer by a website you visit and enable your browser to be reassigned. Cookies are used to transmit information to the site that sets the cookie. Cookies can store various information, such as your language setting, the duration of your visit to our website or the entries you make there. This prevents you from having to re-enter required form data each time you use the website, for example. The information stored in cookies can also be used to recognize preferences and target content according to areas of interest.

There are different types of cookies: Session cookies are data sets that are only temporarily stored in the working memory and are deleted when you close your browser. Permanent or persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. With this type of cookie, the information can also be stored in text files on your computer. However, you can also delete these cookies at any time via your browser settings.

First-party cookies are set by the website you are currently visiting. Only this website may read information from these cookies. Third-party cookies are set by organizations that are not operators of the website you are visiting. These cookies are used by marketing companies, for example.

The legal basis for possible processing of personal data using cookies and their storage duration may vary. If you have given us your consent, the legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR. Insofar as the data processing is based on our overriding legitimate interests, the legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR. The stated purpose then corresponds to our legitimate interest.

We use cookies to ensure the proper operation of the website, to provide basic functionalities, to measure reach and - with your consent - to tailor our services to your preferred areas of interest.

You can delete cookies already stored on your device at any time. If you want to prevent the storage of cookies, you can do this via the settings in your Internet browser. You can find instructions for common browsers here: Internet Explorer, Firefox, Google Chrome, Google Chrome mobile, Microsoft Edge, Safari, Safari mobile. Alternatively, you can also install so-called ad blockers. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

When accessing our website, all users of our website are also informed by an info banner about our use of cookies and referred to this data protection notice. As a user, you will also be asked for your consent to the use of certain cookies, in particular those relevant for the personalization of services and for marketing measures. Once you have given your consent, you can revoke it at any time with effect for the future by clicking on the icon (fingerprint) in the bottom left-hand corner of each page to access the cookie management and uncheck the box behind the processing to which you had consented. You can also find more information about the cookies we use in the cookie management.

 

5.1 Usercentrics

We use the Usercentrics service to manage consents on our website. Usercentrics is a software from Usercentrics GmbH, Rosental 4, 80331 Munich, Germany.

Usercentrics determines the language used by your browser. A cookie is set to check whether you have already made a selection in our consent tool during a previous visit to our website. This cookie is necessary because it enables the website to recognize whether you have consented to tracking or not. In addition, a log file is created in order to be able to prove that consent has been given. This file contains the IP address in anonymized form, information on the browser used, data on the scope of consent, as well as the date and time of the visit.

The legal basis for the processing is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.

The purpose of data processing is the user-friendly and legally compliant design of our website. We want to make it as easy as possible for you to give or withdraw your consent and increase the transparency of data processing by means of cookies, pixels, tags or similar on our website. Our legitimate interest also lies in the purpose of data processing.

The cookie containing your consent or your refusal to use cookies is stored on your end device for one year. The consent data (consent given and withdrawal of consent) will be stored for three years.

Cookies are stored on the user's computer and transmitted by it to our website. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings of your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

 

5.2 Website analysis

We use various services for the purpose of analyzing and optimizing our websites, which are described below. We use these services to analyze how many users visit our site, which information is most in demand or how users find the offer. We also collect data about the website from which a user came to our website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. This helps us to design our offers in a user-friendly way, to find errors and to improve our offers.

 

5.2.1 Matomo

On our website we use the open source web analysis software Matomo, a software of "InnoCraft Ltd", a company based at 150 Willis St, 6011 Wellington, New Zealand. As InnoCraft is based outside the EU, InnoCraft has appointed a representative in the EU (privacy[at]innocraft.com). The software is operated exclusively from its own servers.

Cookies are used to analyze the use of the website. For this purpose, the usage information recorded in the cookie (including your shortened IP address) is transmitted to our server and stored for usage analysis purposes. Matomo does not transmit any data to servers that are outside our control. Your IP address is immediately anonymized during this process so that you as a user are not identifiable to us. The information collected about your use of this website is not passed on to third parties. We use the data collected for statistical analysis of user behavior for the purpose of optimizing the functionality and stability of the website and for marketing purposes. Our interest in and purpose of data processing lies in the optimization of our website, the adaptation of content and the improvement of our offer. The interests of users are adequately protected by anonymization.

We only store the analysis data for as long as the purpose of the data processing requires, but for a maximum of 14 months.

The legal basis for the data processing described is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

 

5.2.2 Google Analytics 4

If you have given your consent, this website also uses Google Analytics 4, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Google Analytics 4 uses cookies to help the website analyze how users use the site. The information collected by the cookies about your use of this website is generally transmitted to a Google server in the USA and stored there.

In Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your website visit, your user behavior is recorded in the form of "events". Events can be

• Page views
• First visit to the website
• Start of the session
• Your "click path", interaction with the website
• Scrolls (whenever a user scrolls to the end of the page (90%))
• Clicks on external links
• internal search queries
• Interaction with videos
• Viewed / clicked ads
  

Also recorded:

• Your approximate location (region)
• Your IP address (in abbreviated form)
• technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
• Your Internet provider
• the referrer URL (via which website/advertising medium you came to this website)
  

On behalf of ALLPLAN, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.

Recipients of the data are/may be

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR)
• Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
• Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

It cannot be ruled out that US authorities will access the data stored by Google.

Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.

The data sent by us and linked to cookies is automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.

The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the tracking settings (see above, under Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

Alternatively, you can prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may limit the functionality of this and other websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by clicking

1. do not give your consent to the setting of the cookie or
2. download and install the browser add-on to deactivate Google Analytics here.

You can find more information on the terms of use of Google Analytics and on data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=de.

 

5.2.3 Mouseflow

This website uses Mouseflow, a web analysis tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. We have concluded an order processing contract with Mouseflow ApS in accordance with Art. 28 GDPR.

The data processing serves the purpose of improving customer communication and the needs-based design of the website. User behavior is analyzed with the help of the cookies used by the tool. The analysis results are then processed graphically, e.g. using so-called live heat maps. In particular, the following data is processed:

• Mouse positions and so-called "hovers" (hovering of the mouse on buttons)
• Number and positioning of clicks on a button
• Time until a click has occurred
• Scroll movement and speed
• Time spent on the homepage
• Viewing time of individual parts of the homepage
• Points at which entries in a contact form are aborted (so-called conversion funnels)

This creates a log of mouse movements and clicks. We evaluate the logs of individual website visits on a random basis in order to derive improvements for the website. From the information in the logs, we can deduce which website areas are preferred by the website visitor.

Mouseflow assigns a so-called session ID, which tracks the page views and actions of a website visit. The session ID is stored in the user's browser in the form of a cookie, which can be used to interpret user behavior in a coherent manner. This cookie is automatically deleted after leaving the website. A user ID is also assigned, which is used to recognize returning users on the website. The user's behavior is then linked to data from previous visits. We store this analysis data for 30 days.

The legal basis for accessing the information is your consent in accordance with Section 25 (1) TDDDG. The legal basis for the data processing described is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can withdraw it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

You also have the option of deactivating recording on all websites that use Mouseflow globally for the browser you are currently using via the following link https://mouseflow.com/opt-out/. You can find more information on data protection at Mouseflow online at https://mouseflow.com/legal/gdpr/.

 

5.3 Advertising

We use cookies for marketing purposes in order to target our users with interest-based advertising. In addition, we use cookies to limit the likelihood of an advertisement being displayed and to measure the effectiveness of our advertising measures. This information may also be shared with third parties, such as ad networks. The legal basis for this is Art. 6 para. 1 sentence 1 lit. a GDPR.

 

5.3.1 Hubspot

This website uses HubSpot for online marketing activities. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland.

This is an integrated software solution that covers various aspects of online marketing. These include email marketing, social media publishing & reporting, contact management, landing pages and contact forms. Cookies are also stored on the end device you are using.

Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information and the content of our website is stored on the servers of our software partner HubSpot. It can be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. We use all information collected exclusively to optimize our marketing measures. You can find HubSpot's privacy policy at https://legal.hubspot.com/privacy-policy.

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider to establish a secure level of data protection, which allow personal data to be transferred to a third country in individual cases.

Further information from HubSpot regarding EU data protection regulations can be found at https://legal.hubspot.com/data-privacy

You can find more information about the cookies used by HubSpot here and here.

The legal basis for the data processing described is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

You can unsubscribe from emails sent by HubSpot via a link in the respective email.

 

5.3.2 Bing Ads Conversion Tracking

To draw attention to our services, we place Bing Ads ads (a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). These ads are displayed in the Bing, Yahoo! and MSN search engines following search queries via the Yahoo! network. We also have the option of combining our ads with specific search terms and are therefore present on all major search engines.

Bing Ads also uses cookies to analyze user behavior. When clicking on an ad or visiting our website, Bing Ads places a cookie on the user's computer, provided the user's consent has been documented. This information is used to target the visitor in a subsequent search query. Further information can be found in Microsoft's privacy policy and in the guidelines on data security and privacy policy.

In addition, we use Bing Ads Conversion Tracking as part of Bing Ads to show you interest-based advertising. This requires an analysis of user behavior. We only receive information from Bing that a user has clicked on an ad and has been redirected to our website. We only use the information obtained in this way for statistical analysis to optimize our ads. We are not able to identify the visitor from the data collected. The statistics provided to us by Bing include the total number of users who have clicked on one of our ads. We also receive information as to whether these visitors were redirected to a page on our website with a conversion tag. Based on these statistics, we can see which search terms were clicked on our ad particularly often and which ads lead to users contacting us via the contact form. The purpose of Bing Ads Conversion Tracking is to show you interest-based advertising, to make our website more interesting for you and to achieve a more economical assessment of our advertising costs.

Information on the duration of storage can be found at https://privacy.microsoft.com/de-de/privacystatement.

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider to establish a secure level of data protection, which allow personal data to be transferred to a third country in individual cases.

The legal basis for the data processing described is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

You also have the option of deactivating interest-based ads on Bing via the ad settings.

 

5.3.3 Google Ads, remarketing and conversion tracking

We use the Google Ads service. Google Ads is an online advertising program from Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This means that we place Google Ads ads and also use Google Remarketing and conversion tracking as part of this. The ads are displayed after search queries on websites in the Google advertising network. We also use Ads remarketing lists for search ads. This allows us to customize search ad campaigns for users who have already visited our website. The services allow us to combine our ads with certain search terms or to place ads for previous visitors that advertise, for example, services that visitors have viewed on our website. We can therefore display interest-based advertising to users of our website on other websites within the Google advertising network (as a "Google ad" in Google Search or on other websites).

An analysis of online user behavior is necessary for interest-related offers. Google uses cookies to carry out this analysis. When you click on an advertisement or visit our website, Google places a cookie on the user's computer. These cookies have a duration of 90 days. The information collected by the respective cookie is used to target the visitor in a subsequent search query. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the privacy policy. With the help of this technology, Google and we as a customer receive information that a user has clicked on an advertisement and has been forwarded to our websites. The information obtained in this way is used exclusively for statistical analysis to optimize advertising. We do not receive any information with which visitors can be personally identified. Your IP address is transmitted to Google, but as we use Google's IP masking on this website as part of the use of Google Analytics, your IP address is anonymized.

The log data is anonymized after 9 months, and the cookie information is anonymized after 18 months.

The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website with a conversion tag. Based on these statistics, we can see which search terms were clicked on our ad particularly often and which ads lead to the user contacting us via the contact form.

You can find more information on data protection in the context of Google Ads at https://policies.google.com/technologies/ads?hl=de.

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider to establish a secure level of data protection, which allow personal data to be transferred to a third country in individual cases.

The legal basis for the data processing described is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

You also have the option of selecting the types of Google ads or deactivating interest-based ads on Google via the ad settings (https://adssettings.google.com/authenticated?hl=de).

 

5.3.4 DoubleClick by Google 

We use the online marketing tool DoubleClick by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, on our website. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent users from seeing the same ads more than once. Google uses a cookie ID to record which ads are shown in which browser. This prevents the same ad from being shown more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions with reference to ads. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there.

When you access a page that uses DoubleClick and where the DoubleClick script is permitted by express consent, your browser automatically establishes a direct connection with the Google server. As the website operator, we have no influence on the scope and further use of the data collected by Google through the use of this tool. We inform you according to our level of knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it.

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider to establish a secure level of data protection, which allow personal data to be transferred to a third country in individual cases.

The legal basis for the data processing described is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and on data protection at Google in general https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at https://www.networkadvertising.org.

 

5.3.5 Facebook Custom Audiences / Conversion Tracking Pixel

We use the Custom Audiences service of Meta Platforms Inc (1601 S. California Avenue, Palo Alto, CA 94304, USA) for usage-based online advertising. Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland, is also the processor for us (as a company from the EU).

As part of usage-based online advertising via Custom Audiences, we use the Facebook Ads Manager to define target groups of users based on certain characteristics who are subsequently shown ads within the Facebook network. The users are selected by Facebook based on the profile information they provide and other data provided through the use of Facebook. If a user clicks on an advertisement and subsequently reaches our website, Facebook receives the information that the user has clicked on the advertising banner via the Facebook pixel integrated on our website.

Basically, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which is transmitted to Meta for analysis and marketing purposes. A Facebook cookie is set in the process. This collects information about your activities on our website (e.g. surfing behavior, subpages visited, etc.). Your IP address is also stored and used for the geographical targeting of advertising.

We do not use Facebook Custom Audiences via the customer list or the "advanced matching" function.

Further information about the purpose and scope of data collection and the further processing and use of the data by Meta, as well as your setting options for protecting your privacy, can be found in Facebook's privacy policy. You can make settings regarding which advertisements are displayed to you on Facebook under this link and in the Facebook account settings.

The legal basis for the data processing described is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

If you consent to the data processing described above, Meta will of course also have access to your data. In particular, it is possible that Meta Platforms Inc, 1601 Willow Road, Menlo Park, California 94025, USA, in addition to Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland) may have access to your data. Meta Platforms Inc. is located in an insecure third country where the level of data protection is lower.

Meta has provided a "Meta-EU Data Transfer Addendum" online since August 31, 2020, which is intended to incorporate the Standard Contractual Clauses in cases where Meta Ireland Limited processes data from the EU/EEA as a processor and transfers it to Meta Inc. as a sub-processor.

You can find more information about Meta's Custom Audiences service at https://de-de.facebook.com/business/help/449542958510885.

The "Facebook Custom Audiences" function can be deactivated for logged-in users at https://www.facebook.com/settings/?tab=ads#_.

 

5.3.6 LinkedIn Ads / Conversion Tracking (Pixel)

We use the LinkedIn Conversion Tracking service of LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA as part of the evaluation of our online advertising. The responsible body for users in the EU/EEA and Switzerland is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

For this purpose, we use the LinkedIn Campaign Manager to define target groups of users based on certain characteristics, who are subsequently shown advertisements within the LinkedIn network. The users are selected by LinkedIn based on the profile information they provide and other data provided when using LinkedIn. If a user clicks on an advertisement and subsequently reaches our website, LinkedIn receives the information that the user has clicked on the advertising banner via the conversion tag integrated on our website.

The LinkedIn tag enables the collection of the following data:

• Website visited, including the URL,
• Referrers
• IP address
• Device and browser properties (user agent)
• and time stamp.

The IP addresses are shortened by LinkedIn or (in the case of cross-device use) hashed. The direct identification features of the members are removed within 7 days to pseudonymize the data. The remaining pseudonymized data is then deleted within 180 days.

LinkedIn does not share the personal data with us, as the website operator, but only provides us with reports and notifications (which do not identify the user) about website visits and ad performance. LinkedIn also offers so-called retargeting, which allows us, as the website operator, to use this data to show personalized ads outside our website without identifying individual members. Data that does not identify you is also used to improve ad relevance and reach LinkedIn members across different devices. LinkedIn members can control the use of their personal data for advertising purposes via their account settings. LinkedIn refers to the following link to customize advertising preferences https://www.linkedin.com/psettings/advertising/actions-that-showed-interest.

We process this data in order to evaluate our advertising campaigns. The legal basis for the processing is your voluntary consent within the meaning of Art. 6 para. 1 lit. a) GDPR. Without your consent via our consent tool, no data will be processed for LinkedIn Conversion Tracking. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies).

As part of LinkedIn conversion tracking, LinkedIn naturally has access to the listed data. In particular, it is possible that in addition to LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA also has access to your data.

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider to establish a secure level of data protection, which allow personal data to be transferred to a third country in individual cases.

Further information about the purpose and scope of data collection and the further processing and use of the data by LinkedIn, as well as your setting options for protecting your privacy, can also be found in LinkedIn's privacy policy.

Further information on LinkedIn conversion tracking can be found at https://business.linkedin.com/de-de/marketing-solutions/conversion-tracking#get-started.

Further information on data processing and storage duration can be found at https://www.linkedin.com/help/linkedin/answer/65521?lang=de.

 

5.3.7 X (formerly TWITTER) Advertising

We use the services of X Corp, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, on our website. The controller responsible for handling data subject rights within the EU/EEA is X International Unlimited Company, Attn: Data Protection Officer, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 IRELAND.

X Ads allows us to collect data from users who visit our website. Cookies and code are used to connect the website to another third-party platform such as X. A checksum (hash value) is generated from your usage data and transmitted to Twitter for analysis and marketing purposes. In addition, we use a so-called "X pixel", which can be used to track the actions of users after they have seen or clicked on a Twitter ad.

User behavior is recorded, e.g. websites visited, content accessed, time of visit, etc., but also device-related data such as applications and operating systems used. The user's IP address is stored and used for the geographical targeting of advertising. With "cross-device personalization", Twitter also attempts to identify and link all of a user's devices. As the data is stored and processed by X, a connection to the respective user profile on x.com is also possible.

The legal basis for the data processing described is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings (see above, section 5. Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

The data may be transferred to an X Corp. server in the USA in the course of processing. Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider in order to establish a secure level of data protection, which allow personal data to be transferred to a third country in individual cases.

The data collected in this way is deleted within 6 months. Data that makes it possible to identify a specific user on X will be deleted within 90 days. You can find more information on the duration of storage on Twitter or at https://legal.twitter.com/ads-terms/international.html.

Further information on the purpose and scope of data collection and the further processing and use of the data, as well as possible privacy settings on Twitter, can be found in X's privacy policy https://twitter.com/de/privacy.

 

5.3.8 LinkedIn Advertising Lead Forms

We use so-called "Advertising Lead Forms" on LinkedIn to offer interested parties the opportunity to contact us directly and voluntarily via a contact form displayed there. Alternatively, you can of course always contact us directly using the contact forms on our website or by email.

You can use the advertising lead forms to register for events and download white papers and e-books. We then process the data to answer your questions and process your requests and to enable you to participate in our webinars as requested. This is also our legitimate interest in processing within the meaning of Art. 6 para. 1 sentence 1 lit. f GDPR.

Your name and address will be processed not only for the purpose of processing your request but also for advertising purposes in order to provide you with information about our products and events by e-mail, post and telephone, provided that you have expressly consented to this via the LinkedIn form (Art. 6 para. 1 sentence 1 lit. a GDPR).

Your data that we have received in the course of contacting you will be deleted as soon as it is no longer required to achieve the purpose for which it was collected, your request has been fully processed and no further communication with you is necessary or desired by you.

If you have also consented to the use of your personal data for advertising purposes, this will be deleted regularly after 2 years if your consent has not been used by us by then.

If you object to the processing or revoke your consent, your data will no longer be used by us to contact you for advertising purposes. You can declare your revocation by clicking on the link provided in every newsletter e-mail or by sending an e-mail to datenschutzbeauftragter[at]allplan.com. Your data will be stored for a further three years for verification purposes and then deleted.

We use the so-called double opt-in procedure to verify your data when you contact us via "Advertising Lead Forms". This means that after you have entered your e-mail address, we will send you a confirmation e-mail to the e-mail address you have provided, in which we ask you to confirm your registration. If you do not confirm this within 24 hours, your registration will be automatically deleted from the database.

Furthermore, we store your IP addresses and the times of registration and confirmation when you register and confirm. The purpose of the procedure is to be able to prove your registration as part of our accountability obligations and, if necessary, to clarify any possible misuse of your personal data. Due to the fulfillment of the accountability obligation, we have a legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR in the processing of the data of the double opt-in procedure.

The provision of your personal data is neither legally nor contractually required. Automated decision-making, including profiling, is not carried out by us.

Various recipients within and outside the EU/EEA receive the aforementioned personal data.

In detail, these are the following recipients:

Recipients within the group of companies

• ALLPLAN Germany GmbH
  

You will only be contacted by the company responsible for you. Jurisdiction is determined by the registered office of your company/place of business.

External service providers as part of order processing in accordance with Art. 28 GDPR:

• LinkedIn Ireland Unlimited Company
  Wilton Place,
  Dublin 2, Ireland

We have also concluded an order processing agreement and standard contractual clauses with LinkedIn.