Munich - ALLPLAN has won the coveted German Brand Award. The Munich-based software company was honored for the relaunch of its website allplan.com. The prestigious award is bestowed annually by the German Brand Institute. The jury is made up of independent experts from business, science, consulting and agencies.

To ensure that its customers always have access to the best possible software, ALLPLAN releases a new version of its products every year with improvements and technical innovations. However, this drive for optimization not only runs through its software solutions but all areas of the company. One example of this is the allplan.com website. This was completely revised and relaunched in October 2022 by the Munich-based agency straight. The relaunch proved to be so successful that it has now been awarded the coveted German Brand Award 2023.

ALLPLAN received the award in the category "Excellence in Brand Strategy and Creation" in the subcategory "Brand Communication - Web & Mobile". What particularly convinced the jury, in addition to an extremely successful representation of the ALLPLAN brand and a superbly implemented corporate identity, was, among other things, the smooth technical implementation and an appealing user experience.

"ALLPLAN is very keen that both our current and potential customers benefit from the best possible user experience not only with our software, but also with our website," says Robert Blume, SVP Marketing. "That's why we had our website www.allplan.com completely redesigned last year by the straight. agency from Munich. I'm very pleased that this important step has now been recognized with the German Brand Award."

Award for outstanding brand management

Every year, the German Brand Award honors companies for successful brand management in Germany. According to the initiator, the German Design Council, "unique brands and brand builders" are discovered, presented and honored. The awards are presented in two different disciplines. The first - "Excellent Brands" - is for the best product and corporate brands within an industry. "Excellence in Brand Strategy and Creation," on the other hand, is dedicated to the strongest campaigns, concepts and strategies in individual disciplines.

Further information: German Brand Award | The stage for your brand (german-brand-award.com)